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Videos

Brazil at Home 2020

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs....

Catalogue: ESOMAR TV: Brazil at Home 2020
Authors: Adriana Rocha, Alain Mizrahi, Alfonso Regalado, Gustavo Majerowicz, Alessandra Frisso, Cintia Corrales, Duilio Novaes
July 2, 2020
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Citation

Rocha et al. (2020a, July 02). Brazil at Home 2020. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brazil-at-home-2020


Videos

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018
Author: Adriana Rocha
September 23, 2018
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Citation

Rocha, A. (2018a, September 23). Smart people meters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/smart-people-meters


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Videos

A conversation with Globo

Listening how GloboTV, one of the largest media companies in the world (producing around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil) runs Conversa, a multi-platform online community to boost viewer’s...

Catalogue: Latin America 2017: #IN
Authors: Adriana Rocha, Ana Frias
June 15, 2017
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Citation

Rocha and Frias (2017a, June 15). A conversation with Globo. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-conversation-with-globo


Videos

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Adriana Rocha, Laura Pellerano Berga
June 15, 2015
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Citation

Rocha and Berga (2015a, June 15). Programming research is now social, ongoing, anytime, anywhere . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/programming-research-is-now-social-ongoing-anytime-anywhere-